Tabloid Funnel Dashboard

Real-time metrics — data sourced directly from funnelAnalytics table

Overall Opt-in Rate
11.8%
175 opt-ins / 1479 page views
Target: 25–30%
Email Open Rate (First Email)
0.0%
0 opens / 175 sent
Target: 40–50%
Checkout Visit Rate
88.6%
155 visits / 175 opt-ins
Target: 15–20%

A/B Test: Variant Comparison

Minimum 200 page views per variant needed for statistical significance.

Variant A — Challenger

"The FDA Calls this Mushroom a 'Breakthrough Therapy' for Depression"

WINNING
Page Views443
Opt-ins50
Opt-in Rate11.3%
Variant B — Control

"The FDA-Designated Breakthrough Therapy That's 4× More Effective Than Antidepressants"

Page Views85
Opt-ins6
Opt-in Rate7.1%

Need 115 more views for significance

Test in progress. Keep sending traffic to /tabloid until both variants reach 200+ page views before drawing conclusions.

Full Funnel Breakdown (All Variants)

1. Page Views (/tabloid-secret + /tabloid-b)
Total visitors tracked via funnelAnalytics
1479
2. Opt-ins (Email Captured)
Visitors who submitted name + email
175(11.8%)
3. Email Opens (First Email)
Subscribers who opened Day 0 email
0(0.0%)
4. Checkout Visits
Subscribers who visited /research-payment
155(88.6%)

How to Read This Dashboard

Page views come from funnelAnalytics.landing_view events — fired automatically when a visitor loads either variant.

Opt-ins come from funnelAnalytics.optin events — fired when a visitor submits the form.

Declare a winner when one variant has 200+ views AND a >10% relative lift in opt-in rate over the other.

Current target: 25–30% opt-in rate. The current all-time rate is 11.8%.